After years of intense competition, Bermuda’s two largest office coffee companies, CoffeeWorks and Convenience Coffee, merged in late 2016. The About Page copywriting for the winning brand, Convenience Coffee, was meant to: Continue reading
When my eldest son, Matt, was about three years old, my wife was working evening and night shifts as a nurse on the dementia and palliative care wards in a nursing home.
Many mornings Matt and I had hit the road — him for daycare and me to work — before she got home from an all-nighter. Continue reading
The poem, “To Laugh Often and Much,” was credited to 19th-century American essayist, lecturer, philosopher, poet, and friend of Henry David Thoreau, Ralph Waldo Emerson, by Albert Edward Wiggam in 1951. Continue reading
As strange as this is is going to sound, back in 1998, my wife of the day, finding me home from the office early, delirious with excitement about my soon-to-be (as in, 0900 the following morning) new career as one of the world’s greatest copywriters, Continue reading
I never thought I’d end up being a copywriter for twenty-plus years on three continents, run two and a half marathons, train to teach yoga in India, Canada, Austria and the Czech Republic — and actually teach it in Australia, Canada and Malta. They just seemed like good ideas at the time.Continue reading
Back in the days when Zendesk’s logo featured a stylized lotus blossom and was accompanied, more often than not, by a Buddha-like character who looked disturbingly similar to Jabba the Hutt, I was the newly-anointed Group Marketing Counsel for three water- and beverage-focused B2B and B2C companies in Bermuda.
There was a time when you could have propped the gates to King’s Landing open with a single copy of Bermuda’s Yellow Pages, one of the most looked-up categories, right up there with Pizza, was Plumbing.Continue reading