Winslow Homer's 1899 Painting, Flower Garden and Bungalow
Category: About Pages, Work

A Convenient About Page

After years of intense competition, Bermuda’s two largest office coffee companies, CoffeeWorks and Convenience Coffee, merged in late 2016. The About Page copywriting for the winning brand, Convenience Coffee, was meant to: Continue reading

Category: Love Letters, Roots

Clowning Around

When my eldest son, Matt, was about three years old, my wife was working evening and night shifts as a nurse on the dementia and palliative care wards in a nursing home.

Many mornings Matt and I had hit the road — him for daycare and me to work — before she got home from an all-nighter. Continue reading

Tim Hortons Timbit® glazed donut holes
Category: About Pages, Roots

A Timbits Epiphany

As strange as this is is going to sound, back in 1998, my wife of the day, finding me home from the office early, delirious with excitement about my soon-to-be (as in, 0900 the following morning) new career as one of the world’s greatest copywriters, Continue reading

Illustration of a make believe castle on a blue night sky
Category: About Pages, Love Letters, Roots

Make. Believe. Copywriter.

I never thought I’d end up being a copywriter for twenty-plus years on three continents, run two and a half marathons, train to teach yoga in India, Canada, Austria and the Czech Republic — and actually teach it in Australia, Canada and Malta. They just seemed like good ideas at the time.

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Original Zendesk lotus blossom logo and guru on green background
Category: Copywriting, Roots

Tatooine Customer Service

Back in the days when Zendesk’s logo featured a stylized lotus blossom and was accompanied, more often than not, by a Buddha-like character who looked disturbingly similar to Jabba the Hutt, I was the newly-anointed Group Marketing Counsel for three water- and beverage-focused B2B and B2C companies in Bermuda.

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