I came across David Ogilvy’s letter “I am a lousy copywriter” years ago on the Letters of Note website. I printed, laminated and Blu-Tack-ed it to one of my kitchen cupboard doors to remind me that I’m not the only schmuck who gets stuck.
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A Brief, Hawking-themed Cover Letter Introduction
Astronomer, Simon Mitton, once counselled Stephen Hawking [Wikipedia] that each equation he included in his upcoming book, “A Brief History of Time” — the sort of book that he hoped would sell well in airport bookstores — would halve its sales.
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Sun Water Reports
Bermuda rooftops are clad with white-painted (traditionally limestone) tiles and meant to be kept immaculately clean because they are the front line in the collection of rainwater.
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Destination: Questions
Passenger traffic to and from Malta International Airport (for perspective, keep in mind that this is an archipelago of three islands with one airport, so whomever comes down, for the most part, goes back up) has increased from 4,290,304 in 2014, to 6,808,177 in 2018.
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Less of Leonard Cohen
“You know who said it best? Leonard Cohen. He meditated all those years at Mt. Baldy Zen Center, often for twelve hours at a time. In an interview, he said his storyline just wore itself out.”
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A Clueless Crew Page
As important as About Us and About the Team and Meet the Crew pages are to working some warmth and welcoming into an organization’s website, the grind in getting these stories across the finish line is often not the writing, it’s getting the backstory.
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