When I’m not writing client copy, doing an abysmal job at updating this website, or looking for more copywriting gigs, I teach small group and private yoga lessons. In the fall of 2014 I was subbing for another teacher at the Maritim Antonine Hotel & Spa in Malta.
Continue reading
A Brief, Hawking-themed Cover Letter Introduction
Astronomer, Simon Mitton, once counselled Stephen Hawking [Wikipedia] that each equation he included in his upcoming book, “A Brief History of Time” — the sort of book that he hoped would sell well in airport bookstores — would halve its sales.
Continue reading
An About Page (almost) for Gozo’s Only Font Company
You can find Fonts Café vintage, hand drawn typefaces, graphics and frames on menus, book covers, signs, greeting cards and posters, from the middle of the Med to the Marrakech Medina to the Mount Barker Shopping Centre in South Australia.
Continue reading
Once upon a time in Bermuda
Once upon a time there was a wise magazine called Bermuda Parent. It was 2012, and the publisher was a supermom with more energy than a castle full of knights in shining armour.
Continue reading
David Ogilvy on Copywriting
I came across David Ogilvy’s letter “I am a lousy copywriter” years ago on the Letters of Note website. I printed, laminated and Blu-Tack-ed it to one of my kitchen cupboard doors to remind me that I’m not the only schmuck who gets stuck.
Continue reading
To Laugh Often and Much
The poem, “To Laugh Often and Much,” was credited to 19th-century American essayist, lecturer, philosopher, poet, and friend of Henry David Thoreau, Ralph Waldo Emerson, by Albert Edward Wiggam in 1951. Continue reading