There was a time when you could have propped the gates to King’s Landing open with a single copy of Bermuda’s Yellow Pages, one of the most looked-up categories, right up there with Pizza, was Plumbing.
This was the 2012 ad for an award-winning plumbing service and supply company.
My goal was to flush the standard, oh-so-boring-there-was-really-only-ever-one-place-fit-to-read-it, dry-as-a-bone-china-throne plumber’s pitch and replace it with simple, eye-catching iconography and a tastefully humorous list of services that did not end with, “and so much more.”
