I came across David Ogilvy’s letter “I am a lousy copywriter” years ago on the Letters of Note website. I printed, laminated and Blu-Tack-ed it to one of my kitchen cupboard doors to remind me that I’m not the only schmuck who gets stuck.
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Sun Water Reports
Bermuda rooftops are clad with white-painted (traditionally limestone) tiles and meant to be kept immaculately clean because they are the front line in the collection of rainwater.
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A Clueless Crew Page
As important as About Us and About the Team and Meet the Crew pages are to working some warmth and welcoming into an organization’s website, the grind in getting these stories across the finish line is often not the writing, it’s getting the backstory.
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