As important as About Us and About the Team and Meet the Crew pages are to working some warmth and welcoming into an organization’s website, the grind in getting these stories across the finish line is often not the writing, it’s getting the backstory.
Continue readingCategory: About Pages, and sometimes, about About Pages
Make. Believe. Copywriter.
I never thought I’d end up being a copywriter for twenty-plus years on three continents, run two and a half marathons, train to teach yoga in India, Canada, Austria and the Czech Republic — and actually teach it in Australia, Canada and Malta. They just seemed like good ideas at the time.
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Destination: Questions
Passenger traffic to and from Malta International Airport (for perspective, keep in mind that this is an archipelago of three islands with one airport, so whomever comes down, for the most part, goes back up) has increased from 4,290,304 in 2014, to 6,808,177 in 2018.
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A Brief, Hawking-themed Cover Letter Introduction
Astronomer, Simon Mitton, once counselled Stephen Hawking [Wikipedia] that each equation he included in his upcoming book, “A Brief History of Time” — the sort of book that he hoped would sell well in airport bookstores — would halve its sales.
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An About Page (almost) for Gozo’s Only Font Company
You can find Fonts Café vintage, hand drawn typefaces, graphics and frames on menus, book covers, signs, greeting cards and posters, from the middle of the Med to the Marrakech Medina to the Mount Barker Shopping Centre in South Australia.
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A Convenient About Page
After years of intense competition, Bermuda’s two largest office coffee companies, CoffeeWorks and Convenience Coffee, merged in late 2016. The About Page copywriting for the winning brand, Convenience Coffee, was meant to: Continue reading
Two Cups of Tea
Truly custom kitchens require state of the art and old world tools, and a great deal of thought, care and attention. And they involve two cups of tea!
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Tatooine Customer Service
Back in the days when Zendesk’s logo featured a stylized lotus blossom and was accompanied, more often than not, by a Buddha-like character who looked disturbingly similar to Jabba the Hutt, I was the newly-anointed Group Marketing Counsel for three water- and beverage-focused B2B and B2C companies in Bermuda.